ProActive Nutrition - Go Slim Dietary Supplements
Brand & Packaging
The idea for the Go Slim ‘twisted ribbon’ illustration came from a combination of images of a tape measure and female body sculpting competitors. The primary magenta colour choice leaves no doubt as to the demographic targeted by this pack.
Dual purpose Go Slim Body Shaping Protein Bar Shipper Box and Retail Display Carton. This carton has a real wow factor as it is printed onto shiny silver foil board which matches the foil bar wrappers.
The ribbon theme continues around this foil wrapper. Strong flavour/colour relationships make product selection simple and logical for repeat customers.
Photography and retouching produced in our own studio.