Packaging Brands - Pie On The Fly
Brand and Packaging
The fun yet descriptive name meant we could go for a very simple and powerfully coloured big-brand look for the packaging.
These visual devices were created to inform and communicate quickly, further endorsing the on-the-go nature of this fast-food source.
Cohesive advertising, point-of-sale material and a website were all created from the outset to establish a real brand presence.
The delivery truck was turned into a mobile billboard therefore performing two tasks at the same time.