Grove Mill Winery
Brand and Packaging
We pitched for this business and won against three other design studios. What started as a label redesign eventually became a logo design as we searched for the foundations on which to build a brand. The Southern Bell frog which inhabits their vineyard wetland was elevated visually to the status of brand hero.
In keeping with the environmentally sustainable values that Grove Mill adhere to, a ‘less is more’ approach was needed for their large wine bottle cartons. This 2-colour print on to kraft board looked more valuable than the previous design yet cost less to produce... win win!
Printed supporting collateral included a range of posters, neck tags and brochures like this DL sized concertina-fold document.